As a Jamaican-born musician blending jazz and reggae fusion, my career has been an intricate dance between artistic passion and technological innovation. Performing as Kei Dubb, I’ve navigated the ever-evolving landscape of music with a forward-thinking mindset—one that has allowed me to stay ahead of the curve, using technology to amplify my voice, build my brand, and create opportunities where none seemed to exist.
This journey started long before streaming platforms and social media became the norm. At just 13 years old—27 years ago and counting—I was already experimenting with technology to record music at home and build websites to showcase my work. That early exposure to digital tools shaped not just my artistry but my ability to carve out a space for myself in an industry that demands both talent and visibility.
The Intersection of Technology and Creativity
From the beginning, I saw technology not as a separate tool but as an integral part of my artistic expression. While many artists were confined to traditional recording studios, I was already leveraging home recording software, digital audio workstations (DAWs), and basic online platforms to create and share my music. Every challenge became an opportunity to innovate.
Building websites allowed me to control my narrative and presence. Long before platforms like SoundCloud and Bandcamp made independent distribution easy, I was crafting my own digital space—a personal stage that introduced Kei Dubb to the world. This ability to adapt and embrace emerging tech became my superpower, setting me apart as an artist who wasn’t just a performer but also a digital architect of my own career.
From Early Adopter to Creative Technologist
Fast forward to today, and that same philosophy has evolved into a fully-fledged vision. Kei Dubb 365 LIVE, my app and digital platform, is an extension of the years I’ve spent bridging music and technology. It’s not just about performing—it’s about creating an ecosystem where artistry meets innovation.
The ability to livestream performances, engage with fans globally, and build immersive digital experiences is something I once dreamed of as a teenager, tinkering with whatever software I could get my hands on. Now, it’s a reality that allows me to connect with audiences in ways that transcend physical borders.
The Future: Work Hard, Have Fun, Stay Innovative
The fusion of art, business, and technology is at the heart of what I do—not just as a musician but as a creative technologist. The lesson here is simple: success in the creative space isn’t just about talent; it’s about adaptability, innovation, and a willingness to use technology as an enabler, not a crutch.
Looking ahead, I want to continue empowering other artists to leverage technology for their careers—because if there’s one thing my journey has proven, it’s that the best opportunities are often the ones you build yourself.
With Creative Tech Star, I’m excited to explore how technology continues to redefine the arts, making the journey just as rewarding as the destination. The work is serious, but the fun never stops.
Let’s keep innovating. Let’s keep creating.
